McKinsey · Profitability · Medium · Energy / Retail · Voice-ready

EV Charging Hub Profitability

GridStop operates 42 highway and urban charging hubs. Revenue grew from $92m last year to $98m this year. Operating profit rose from $13m to $15m. The CEO is not celebrating. She thinks they bought occupancy with stacked membership discounts and are eating peak demand charges. She wants the main driver of the profit mix and whether to keep filling stalls or protect price per session.

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