BCG · Market entry · Hard · Architectural glass · Voice-ready

Heliora US Glass Entry

Heliora is a Ghent-based maker of low-e coated architectural glass. European commercial construction is flat. Management wants a United States entry focused on office-retrofit windows. Three options are on the table: a $180 million greenfield coater in Ohio, a five-year contract-coat agreement with a Midwest partner, or the acquisition of a regional fabricator. Recommend whether to enter, and if so, how.

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