McKinsey · Pricing · Hard · Airport shared transport · Voice-ready

Nimbus Shuttle Yield Pricing

Nimbus runs shared vans between Phoenix Sky Harbor and three suburban park-and-rides. The fare is a flat $24 each way. Load factor is 94% on the morning peak and 61% late morning. The city council has opened a review of 'tourist pricing' on airport ground transport. Nimbus can propose zone fares, time-of-day fares, a monthly membership, or a mix. Recommend a structure and the expected yield effect.

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