McKinsey · Profitability · Medium · Automotive / Manufacturing · Voice-ready

Redwood Motors Brand Simplification

Redwood Motors' revenue is moving, but margin quality is not keeping pace. The specific question is whether to retire overlapping trims without losing profitable fleet buyers. Revenue moved from $96m to $101m, while operating profit moved from $21m to $21m. Management wants a recommendation grounded in the exhibits and a practical first test.

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