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Sit one case turn-by-turn. 5 minutes.
Three turns from a real BCG-style profitability case: structure it, read the numbers, close to the CEO. You type, Ned scores instantly and shows his move. Then, if you want the real room, he asks the whole case out loud.
CopperCup Coffee Margin Reset · First rep · turn 1 of 3
Case brief
CopperCup Coffee's revenue is moving, but margin quality is not keeping pace. The specific question is whether to protect morning-ticket margin while using targeted offers to fill quiet afternoon hours. Revenue moved from $75m to $83m, while operating profit moved from $10m to $13m. Management wants a recommendation grounded in the exhibits and a practical first test.
Issue tree
Give me a MECE structure for this profitability decision and tell me where you would start.
Interviewers decide in the first ninety seconds whether you think in buckets or in noise.
Original practice case. Independent and unaffiliated with the named firm. Scores on this page are instant keyword matches against Ned's model move; the full case gets the AI debrief.