Try it before you sign up
Sit one case turn-by-turn. 5 minutes.
Three turns from a real BCG-style profitability case: structure it, read the numbers, close to the CEO. You type, Ned scores instantly and shows his move. Then, if you want the real room, he asks the whole case out loud.
UrbanBrew Coffee Margin Case · First rep · turn 1 of 3
Case brief
UrbanBrew is a regional coffee chain. Revenue grew from $85m last year to $91m this year. Operating profit rose from $12m to $14m. The CEO is not celebrating. She thinks they bought the growth with discounts, and she wants the main cause of the margin pressure plus what to do in the next 90 days. Recommend whether to keep pushing volume or protect price.
Issue tree
Walk me through a MECE structure for this profitability problem. I should be able to steal the branches.
Interviewers decide in the first ninety seconds whether you think in buckets or in noise.
Original practice case. Independent and unaffiliated with the named firm. Scores on this page are instant keyword matches against Ned's model move; the full case gets the AI debrief.