Bain · Growth · Medium · Outdoor equipment · Voice-ready

Trailcrest Dealer Growth Path

Trailcrest makes backpacking tents and sleep systems in Portland. Revenue is $55 million, 77% direct and 23% through specialty dealers. The board wants a credible path to $84 million in three years without taking contribution below 31%. It must choose one primary bet: dealer expansion, two new categories, or a first EU site.

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