Drill room
Brainstorming drill
MECE lists under a clock.
The room is a clock, a prompt, and a score. The method below is what Ned grades. Free accounts get a daily window.
How to structure it
- Buckets first. Three buckets you can size — customer / company / competitor, time horizon, or P&L line.
- Two ideas each. Specific enough to name an owner and a dollar.
- Rank. Impact on the decision metric times time-to-evidence. Kill one out loud.
Three buckets: price, mix, cost. Price: freeze low-return trade events and test retailer hurdles in two banners. Mix: shift spend toward core at $24 contribution. Cost: hold opex flat. I would run the hurdle test first — reversible, and the promo math already rejected blanket discounting.
Usual miss. Twelve slogans. “Improve marketing” is not an idea.