Drill room
Chart drill
The driver is rarely in the title of the exhibit.
The room is a clock, a prompt, and a score. The method below is what Ned grades. Free accounts get a daily window.
How to structure it
- Read the question. What decision is the exhibit supposed to change?
- Title last. The driver is rarely in the chart title. Look at units, the footnote, the biggest $ swing.
- One so-what. Name the largest bar or the kink, in dollars, then the implication.
Revenue rose from $100m to $107m and operating profit from $24m to $26m. I am not reading every cell. Volume added $5.2m but price leakage gave back $1.6m, so I want retailer-level promotion returns next.
Usual miss. Narrating every row. That is a tour, not an exhibit read.