Drill room
Structure drill
One framework muscle at a time.
The room is a clock, a prompt, and a score. The method below is what Ned grades. Free accounts get a daily window.
How to structure it
- Identity. Write the equation the decision hangs on. Profit = revenue − cost. Growth is where the extra dollar comes from.
- Two levels. Split each side once. Each leaf must be sizeable — a number could sit on it.
- Client language. Trade spend is price. Tickets × stores is volume. Do not leave generic COGS on a coffee chain.
- First branch. Say which leaf you will test and why. That is the hypothesis.
Profit is revenue minus cost. Revenue I’ll split price, volume, mix — trade spend sits in price. Cost is variable versus opex. I’d start on realized price, because the founder already named trade spend.
Usual miss. Reciting the 3Cs. If a number cannot hang on the branch, it is not a branch yet.