Drill room
Synthesis drill
What we know, what it implies, what we do next.
The room is a clock, a prompt, and a score. The method below is what Ned grades. Free accounts get a daily window.
How to structure it
- What we know. One fact. Prefer a number.
- What it implies. Which branch of the tree is now leading.
- What we do next. The next exhibit, the next cut, or the close. Then stop talking.
A broad promo takes operating profit from $26m to about $25.3m. That implies trade-spend quality, not lack of volume, is the issue. Next I want retailer-level incrementality so we can set hurdle rates.
Usual miss. Restating the last three exhibits. If you could delete the number and the sentence still works, it is not a synthesis.