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BCG Online Case (Casey): Format, Timing, and How It Scores

What BCG publishes on Casey (OCE), what timing and question types actually look like, a scoring heuristic, and the mistakes that sink candidates.

UpdatedReviewed by Ned

Casey does not fail you for a slightly imperfect framework. It fails you for an early, irreversible choice — usually which dataset to open — and for leaving the last three questions blank because you spent four minutes narrating your structure into a chat box that does not care.

That is the thesis. BCG built a chatbot screen so it could score case skills without putting a partner in the room. The bot will not rescue a vague answer, will not let you rewind, and will not tell you whether the number you typed was close. After reading this, you should know what BCG itself publishes, which details are candidate folklore, how to allocate ~30 minutes across question types, and how I score a Casey-style run when I am the one reading the answers.

What BCG actually says (and what it does not)

On its Mexico careers page, BCG names the product clearly: the Online Case Experience (OCE) is "an interactive exercise where you solve a business case guided by Casey, a chatbot." Preparation, BCG says, is "the same as for a Case Interview," on a personal computer with reliable internet, in English, and it "takes approximately 30 minutes."

Panama's careers page adds the skills list and the closing act: the Online Case Experience tests "quantitative skills, data interpretations, calculations, and business logic," you get 30 minutes, and "at the end, you must record a 1-minute video with the final recommendation."

For U.S. Associate recruiting, BCG's on-campus Associate page says a select group is invited to complete "the online case (~35 minutes)" roughly two weeks after the application deadline, and that candidates who already took it will not be asked again.

What BCG does not publish on those pages: exact question counts, whether you can go back, calculator policy, or a public scoring rubric. Those details live in invitation emails and office-specific candidate guides. Treat Reddit and Glassdoor as folklore, not fact. Your invite wins every dispute.

A 2020 BCG alumni interview with Eugene Goh, who helped create Casey while on BCG's recruiting team, is useful context: the design goal was an automated test that "closely mimicked the actual case interview," using "structured questions, free-text answers, and a video summary," scored consistently on "problem structuring, business judgment, quantitative rigor, [and] succinct communication." That is the skill set. It is not a psychometrics test and it is not a video game.

How Casey sits in the funnel

Signal in your inviteWhat it usually isPrep stance
Online Case, OCE, Casey, chatbot caseChatbot business caseThis guide
Consulting Career Assessment / CCASeparate multidimensional screenDifferent product; do not drill cases for it
Live case interviewPartner or consultant interviewStandard BCG casing

BCG Mexico lists OCE for applicants and CCA for Associates as parallel online assessments before live interviews. The U.S. Associate flow often sends CCA soon after apply, then Casey only to a subset. Panama treats the Online Case Experience as the gate before first-round cases. Offices differ. Match the wording in your email.

Live BCG cases after you pass are still candidate-led and scored in the room. Casey is a filter, not the offer. If you clear it, you still need BCG live-case prep.

Timing: build a clock, not a vibe

Published durations from BCG sit in a narrow band: about 30 minutes (Mexico, Panama) or about 35 minutes (U.S. Associate online case). Candidate reports of "25–30 minutes for 8–10 questions" are common folklore until your invite confirms them. Assume 30 minutes and 9 questions: about 3 minutes 20 seconds per item if you split evenly — which you should not.

PhaseShare of clock (Ned's estimate)Job
Opening structure / which data to open10–15%Name the decision; pick the exhibit that tests it
Exhibit reads + short math55–65%Units first, then arithmetic
Brainstorm / next analysis10–15%Grouped ideas, one recommended next step
Final recommendation (text or 60s video)10–15%Answer first, two reasons, one risk

If question 2 already took five minutes, you are behind. Blank later items score worse than a slightly rounded number on an early calc. Casey's exact rubric is not public; the pacing logic still holds.

Question types and what a good answer looks like

Expect a mix of formats inside one scenario. Shapes, not a leaked script:

TypeWhat the interface wantsWhat I listen for as a scorer
Objective / structureShort taxonomy or priority listDecision-linked buckets, not textbook MECE theater
Dataset selectionPick which table or chart to openEvidence that matches the decision metric
Exhibit + MCQOne best optionTitle, units, period, then implication
Numeric entryA number (often with on-screen calculator — follow invite)Correct relationship before the digits
Short free textTwo to five crisp linesDirect claim; no essay
Closing recommendationText and/or ~60s webcam videoAnswer → drivers with numbers → risk

Dataset selection is the Casey tell. Live cases let you ask for the pickup-density table after you realize revenue is the wrong ranking. Casey often forces the choice up front. Open the prestige metric and you never see the right numbers.

Worked example: Harborline cold-chain routes

Original practice case. Invented company. Reproduce the math on paper.

Prompt. Harborline Logistics runs refrigerated trucks for grocery DCs. Margin fell from 8.2% to 5.1% of revenue in twelve months. Casey asks which analysis to open first to decide whether to cut the three weakest lanes this quarter.

Options.

  • A. Total revenue by lane, ranked high to low.
  • B. Contribution margin per loaded mile by lane, plus empty-mile share and average dwell at receiving docks.
  • C. Competitor rate cards in the same zip codes.
  • D. Driver Net Promoter Score by depot.

Pick B. The decision is which lanes destroy contribution after empty miles and dwell. A is a decoy for "big" lanes. C matters later for pricing response. D is a people issue, not this quarter's cut list.

Exhibit math. Three candidate lanes:

LaneLoaded miles / weekContribution / loaded mileEmpty-mile shareDwell cost / week
North4,200$1.4012%$1,800
Central3,100$1.1528%$3,400
South5,000$1.559%$1,200

Model empty miles as diluting contribution: effective contribution ≈ loaded miles × $/mile × (1 − empty share), then subtract dwell.

  • North: 4,200 × 1.40 × 0.88 − 1,800 = $3,374
  • Central: 3,100 × 1.15 × 0.72 − 3,400 = −$833
  • South: 5,000 × 1.55 × 0.91 − 1,200 = $5,853

Central is negative on this definition. Cut Central first. Annualizing: about $833 × 52 ≈ $43k per year on this simplified weekly view — enough for a regional P&L, not enough to pretend you modeled fuel hedges.

60-second video (structure, not a script). "Cut Central this quarter. On the exhibit, Central is about −$830 per week after empty miles and dwell, while North and South stay positive. Keep North and South; renegotiate Central dwell with the DC before any rate war. Risk: empty-mile share may be seasonal — I would confirm two more weeks of GPS data before a permanent exit."

That sequence — decide what data matters, compute cleanly, close in under a minute — is the whole assessment in miniature.

Ned's rule. Treat every early Casey question as a commitment that buys or burns later exhibits. If you cannot name the decision metric in one sentence before you click a dataset, you are guessing.

Scoring: a heuristic you can use in practice

BCG does not publish Casey's rubric. When I score a Casey-style run for practice, I use a simple sheet candidates can reproduce:

DimensionWeight (practice only)Pass signal
Decision-linked structure / data choice25%Picked the metric that tests the ask
Exhibit reading20%Units and period correct before claims
Quantitative accuracy25%Right setup; arithmetic within rounding
Judgment / next steps15%Prioritized, not laundry-listed
Communication (esp. video)15%Answer first; numbers named; one risk

I do not award "effort points" for long chat answers. Four lines that name the cut, the weekly dollars, and the risk beat a paragraph that restates the prompt. On video, I stop listening when the first ten seconds are throat-clearing.

Integrity is part of the screen. Do not screenshot, do not paste the prompt into an LLM during the live assessment, and do not buy "real Casey questions." Use original practice only.

Mistakes that are Casey-specific

  1. Preparing only live candidate-led cases. Live casing trains you to ask for exhibits. Casey often chooses for you or forces a one-shot pick. You need chatbot reps where you cannot negotiate the next chart.
  2. Writing novels into the chat. The bot wants a pick, a number, or a short rationale. Verbosity burns clock and rarely helps.
  3. Ignoring the invite's calculator and camera rules. If the email forbids external tools, do not open one. If it wants camera on, treat the minute as a client update, not a casual Zoom.
  4. Confusing Casey with CCA. CCA is a separate assessment BCG describes as multidimensional insight beyond the resume. Casey is a case. Wrong prep wastes the week you have.
  5. Video that recaps instead of recommends. Recommendation, two case numbers, one risk. Sit still. Look at the lens.

Drill this before your invite

One concrete assignment, not a vague "practice more."

  1. Read your invite (or a sample office page) and write down duration, video yes/no, and calculator rule on a sticky note.
  2. Run CoachNed's Casey-style case at /casey/urbanbrew-coffee-margin-case under a hard timer matching your invite. Debrief only the first data choice and any blank items.
  3. Record a 60-second recommendation of that case on your phone. Watch it once. Cut anything before the recommendation sentence.
  4. Spend 20 minutes on chart and percent drills — Casey is exhibit math under a clock:

Practice

Exhibit drill

Read a chart, pick the fact that matters, and get scored on the implication — not the recap.

Start a drill

Format overview and free practice also live at /bcg-casey-chatbot. Everything on CoachNed is open for seven days, no card; then $120 for a recruiting season or $49 a month. After Casey, keep drilling candidate-led BCG cases and fit — the chatbot is a gate.

CoachNed is independent practice material and is not affiliated with Boston Consulting Group.

Frequently asked questions

How long is the BCG Casey online case?

BCG publishes roughly 30 minutes for the Online Case Experience on its Mexico and Panama careers pages, and about 35 minutes for the U.S. Associate online case. Your invitation controls the exact clock.

Does Casey always end with a video recommendation?

Not on every public office page. Panama explicitly requires a 1-minute video recommendation; Mexico's FAQ emphasizes the chatbot case without spelling out video on that page. Follow your invite.

Is Casey the same as the BCG CCA?

No. Casey (OCE) is a chatbot business case. The Consulting Career Assessment is a separate screen BCG describes as multidimensional insight beyond the resume. Some processes use one, some both.

Can I go back and change answers on Casey?

BCG's public careers FAQs do not state a universal back-navigation rule. Candidate guides and invites often say submissions are final. Assume you cannot rewind unless your materials say otherwise.

How should I prepare for Casey if I already case well live?

Keep the business judgment, but add timed chatbot reps, dataset-selection drills, and one-minute video closes. Live cases forgive fishing for data; Casey often does not.

Sources