CoachNed
Start free week

Worked examples

Issue tree examples

Ten trees. Steal the branches, then hang them off your decision. Not a case-book dump.

Build your own in the structure builder, then time it in the structure drill.

Operations

Go! Airways cost

  • Cost
    • Fuel (price × consumption × stage length)
    • Crew (block hours × salary mix)
    • Maintenance (A-check vs C-check)
    • Airport / handling
    • Overhead

Start with the largest $ line, not the loudest complaint. Fuel and crew usually dominate.

Profitability

American private hospital profitability

  • Profit
    • Revenue (cases × mix × reimbursement)
    • Variable (supplies, hourly clinical)
    • Fixed (specialists, beds, rent)
    • One-time (IT, malpractice)

Mix of payer and procedure beats ‘more patients’ as a first hypothesis.

M&A

PE pet-food ingredients

  • Value
    • Standalone (growth, margin, FCF)
    • Synergies (procurement, co-man, cross-sell)
    • Price vs value
    • Risks (input, private label, customer concentration)

Synergies need an owner and a year-1 vs year-3 split.

Growth

LinkUp / CodeWizards.com

  • Growth
    • Penetrate current geo
    • New courses
    • B2B / schools
    • Price
    • M&A

Capacity of instructors is the hidden constraint.

Market entry

Cox Cereals LatAm

  • Enter?
    • Market (size, growth, margins)
    • Can we win (brand, cost, distribution)
    • How (export, JV, acquire, greenfield)
    • Economics (payback)

Distribution in traditional trade is usually the killer, not the recipe.

Growth

Levie Law Istanbul

  • Growth
    • Utilization of partners
    • Mix (litigation vs advisory)
    • Pricing
    • New practice
    • New office

Partner hours are the factory.

Profitability

Altrix laptops

  • Profit
    • ASP and discounting
    • Mix (consumer vs commercial)
    • COGS (CPU, panel, freight)
    • Warranty / returns

A 3-point mix shift can dwarf a 1-point COGS win.

Profitability

Bondi Coffee

  • Profit
    • Tickets × stores × hours
    • Attachment (food)
    • Labor
    • Rent
    • Waste

Labor as % of sales is the first exhibit you want.

Pricing

Cathedral events pricing

  • Price
    • Customer value (willingness)
    • Competitive (venue substitutes)
    • Cost-plus floor
    • Leakage (discounts, comps)

Anchor on value of the date, not the catering cost.

Pricing

UK retail bank investment-app subscription

  • Subscribe?
    • Willingness by segment
    • Churn vs engagement
    • Cost to serve
    • Cannibalization of advice

A £3/month fee that lifts digital engagement can still destroy a £120 advice relationship.

Open the builder

Same five templates, empty branches, a MECE check you can argue with.

Related tools